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No monthly retainers

Helping SaaS founders build
viable businesses

From tech idea to revenue and profitability:
a shortcut for first-time SaaS founders.

See plans Book a call

“Insightful, supportive and productive. Tania is incredibly knowledgeable. A great place to sound out ideas and gain a new perspective.”

Victoria Jones

Founder of Ourlives

“We've been on the call for 14 minutes. Like, this is amazing value.”

Lydia Carrick

Founder, Apputee

Why traditional approaches fail: an MVP isn't enough

Does this sound familiar? You've got an MVP but after the initial launch - crickets. 😟 You got some early paying customers but your MMR is as flat as a pancake. 😢 Profitability feels unattainable. 😭

Many SaaS founders struggle with

  • red tick
    Uncertainty about market demand
  • red tick
    Understanding customer needs
  • red tick
    Lack of a clear revenue strategy
  • red tick
    Knowing what to focus on
  • red tick
    Achieving profitability

The truth is

  • red tick
    A focus on revenue is crucial from day one
  • red tick
    Early validation of the biz model is essential
  • red tick
    A clear path to revenue is more important than features
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    An MVP alone doesn't guarantee revenue or profitability
  • red tick
    Profitability is the ultimate validation

Advertised products they didn't own, purchasing stock only when they'd sold it to a customer. They generated revenue from day one, and grew with a clear understanding of their customers.

Created a video demo of the product's functionality. The vid demo validated the founder's concept and market interest, saving costs and time.

Founders became second-hand clothes sellers to test the market for their concept. This real-world experience helped validate the market before they built the tech (and got them into YC).

Beyond the MVP: validate your path to profitability

Don't fall into the trap of 'build first, validate later'. This approach can lead to wasted time, money and missed opportunities (a lack of traction and a stagnant MMR are very common).

Your goal isn't a product; it's a profitable business.

Product Delights helps you, first-time SaaS founders, validate your ideas and achieve a clear path to revenue and profitability. So you can build your business with confidence and avoid potential pitfalls.

Get on the road to profitability. Book a call today.

Full Product Lifecycle

Product Vision and Strategy
Development and Launch
Complex Technical Execution (ML/AI, APIs)

How I help you solve your revenue challenges

A unique combination of product and finance expertise is key here.

See plans

1. Audit. We'll deeply audit your current business model, including your product strategy and traction to date, to uncover the hidden potential within your business.

2. Uncover. Based on the audit, we will uncover the key roadblocks to revenue and profitability, which are preventing you from achieving your business goals.

3. Action. We'll build an action plan to eliminate the roadblocks, using both my product and finance expertise, to pave a clear path to revenue and profitability.

4. Support. You'll have ongoing support when you need it (without retainers), so you can stay on track and make your business a success.

About Tania

As a former finance manager and product strategist, I help first-time SaaS founders get on the road to profitability with my unique combination of skills: I’ve managed budgets of up to £6 million and led the development of a product that generated £31 million in business benefits.

Many SaaS founders struggle to generate revenue and achieve profitability, and might be unsure about how to validate their business model.

My secret sauce is a combination of product and finance expertise, which allows me to see your business from multiple angles and cut through the noise of dozens of possible solutions. My on-demand product strategy support is your shortcut to profitability.

Hello, I'm Tania!

I'm a product strategist with a background in finance, and I help early-stage SaaS founders cut through the noise and get on the road to profitability.

Over the years, I've helped...

“Insightful, supportive and productive. Tania is incredibly knowledgeable. A great place to sound out ideas and gain a new perspective.”

Victoria Jones

Founder of Ourlives

“We've been on the call for 14 minutes. Like, this is amazing value.”

Lydia Carrick

Founder, Apputee

“Excels at strategic thinking, building for the future and avoiding short term solutions.”

Adam Yorwerth

Engineering Leader

“Excellent at creating value. Tania helped steer the product strategy in a new direction. This contributed to Bamba's acceptance into Techstars.”

Al Ismaili

Founder of Bamba

“Tania is a great PM. She balanced long and short term goals expertly.”

Carl Knibbs

Product & Design Leadership @ Tesco

“The product sessions offer expert guidance in refining digital products. Tania’s recommendations were relevant and actionable. I highly recommend her for anyone looking to enhance their digital product offering!”

Kim Griffin

Founder of GriffinOT

“A call with Tania was an amazing way to understand where I am on this journey as a non-tech, tech founder and what I should focus on to move our project forward.”

Christina Reddick

Founder of Racedu

“Ideal for times where you're feeling stuck or want ideas validated. A great place to gain a new perspective.”

Victoria Jones

Founder of Ourlives

Your journey starts here

No daily rates. No monthly retainers. No lock-ins.

Our flexible, on-demand product strategy support accelerates your path to profitability and maximises your chances of enduring success.

1 call

1 call + written advice
Ideal for: a quick, focused audit.
.

£170 $225 €205 / call

Get started Get started Get started
  • 57 min call
  • Biz model audit
  • Identify revenue roadblocks
  • Action plan to profitability

3 calls

3 calls + written advice
Ideal for: an in-depth analysis.
.

£470 $620 €565 / 3 x calls

Get started Get started Get started
  • 3 x 57 min calls
  • Biz model audit
  • Identify revenue roadblocks
  • Action plan to profitability
  • Product & finance expertise

Collab

Pause or cancel anytime
Ideal for: when you need ongoing support.

£2500 $3275 €3000 / month

Get started Get started Get started
  • Calls + async collaboration
  • Biz model audit
  • Identify revenue roadblocks
  • Action plan to profitability
  • Product & finance expertise
  • Ongoing support (when you need it)
  • Pause or cancel anytime

Frequently Asked Questions

We provide on-demand product strategy support to help you validate your business model and achieve a clear path to revenue and profitability.

We combine product and finance expertise to help you understand customer needs, and identify the quickest route to a profitable business. Our focus is on ensuring your product generates revenue and delivers business success.

Hiring full-time staff for product and financial management is expensive and time-consuming.

With Product Delights, you get on-demand expert product and finance strategy expertise without the overhead of full-time hires. You gain a unique perspective, helping you focus on a clear path to revenue and profitability.

Choose your plan: We offer flexible options to fit your needs and budget.

Not sure where to start? Book a 15-min call, and we'll help you choose the perfect plan to start your journey to profitability.

Once you have a plan, we'll work together to understand the challenges you're facing so that we can build a plan to tackle them.

Our pause feature is designed to give you maximum flexibility. Here's how it works.

Need a break? Pause your subscription with a single click and resume when you have more requests ready.

Your time is preserved: We'll track any unused days so you don't lose out. When you resume, your remaining service time will be waiting for you.

Billing cycles are based on a 30 day period. If you subscribe for 30 days, use the service for 20 days, then pause, you'll have 10 days of service ready for whenever you need it next.

On average, most requests are completed in just four days or less. We aim to provide value to you every week, with regular updates on the progress of your business model audit and action plan.

More complex issues may take longer to resolve, but we will ensure you have a clear understanding of our progress at every stage.

Our service is designed for maximum flexibility. You can pause your subscription and save any unused time, or you can book a one-off strategy session to get your questions answered

We're confident in the quality of our service and strive to ensure every client has a positive experience. While we cannot offer refunds, we're committed to working with you to address any concerns and find solutions that meet your needs.

If you have any feedback or issues arise, please reach out to us directly. We're always open to exploring ways to improve your satisfaction.

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Product Delights: Your shortcut to revenue and profitability

Book a call